Every design for Sveg

Do you recognise yourself in Sveg? As the main town of Härjedalen municipality and the largest town in the province, this is where the roads lead – a hub in the sparsely populated country where forest, water and local pride meet. The bear has become something of a symbol for the district, and anyone walking through the Gammelgården or settling down in Medborgarparken quickly notices that the history here sits in the walls.

Geographically Sveg lies along the Ljusnan, with the created lake Svegssjön just west of the community. All around glitter smaller waters such as Nilsvallstjärnen and Hästholmtjärnen – names that hardly surface in the noise of the city but mean everything to anyone who calls Härjedalen home.

To you with Sveg in the blood: this design draws the streets, the tarns and the river exactly as you remember them. Wear it with the same quiet pride as a true Härjedalen native – wherever you happen to be right now.