We give places a garment with meaning
PinShirt turns places in Sweden into something personal you can carry with you. Every city and town gets its own set of prints — map designs, place names and graphic interpretations — printed to order on certified cotton. Fashion is full of place names with no connection to the person wearing them. Our idea is simple: every place deserves an expression of its own, and every memory a garment that makes it wearable.
Our mission is to create place-based, personal products that make experiences memorable, strengthen community and offer a sustainable alternative to mass production.
For over a decade we have designed and built solutions for e-commerce. Now we are putting that experience into garments that carry a place you care about: your home town, your favourite park or the destination you want to remember.
Our product development happens in Sweden together with carefully chosen partners. We print close to the recipient, choose certified materials and keep transparency high, so feel, quality and responsibility go together.
The goal is fewer garments that get used up and more that are kept, worn and mean something over time.
The team behind PinShirt
Patrik Pochill
Viktor Nilsson
Marie Coletti
Magnus Christiansson / Johan Rosengren